According to a recent Forbes Insight report, ''the automotive industry has recognized the sign of the times… it needs to build relationships with their customers beyond the average four-year upgrade cycle to the latest model. Customer experience and customer relationship management becomes a crucial factor in succeeding''.

It was important for the customer that the space reflected the evolution of automotive retail, our designs providing large meeting and receptions areas, lots of natural light to put an emphasis on comfortable surroundings and the integration of bespoke delivery bays, for example.

Our work for Jaguar Land Rover in Ipswich and Cambridge delivers a new concept. It provides a prominent position for the brand, with the building’s layout and specification optimised for its updated corporate identity.